Rotbäckchen is one of the few brands that has stayed the same as it ever was over the decades: a seal of quality for healthy, natural nutrition. The idea for the brand arose at the beginning of the 1950s, during the post-war period, to offer families a healthy and nutritious juice providing an optimum supply of vitamins and minerals – so that the generation of that time as well as today could “hand down the best”.
The secret of Rotbäckchen’s magic recipe has always been in its balanced blend of the various ingredients. Only the best raw ingredients are left in as natural a state as possible, and are processed very gently with lots of love and care and supplemented with vitamins and minerals in a targeted way.
In addition to the Rotbäckchen classic, other new and unique products have emerged over the years. High-quality fresh juices and nutritional supplements not only taste delicious but are also ideal for meeting today's different needs, and provide targeted and valuable nutritional support for the whole family, every day.
Juice experts from Rotbäckchen honoured with the Brand Award 2021
With the Brand Award, absatzwirtschaft, Germany's highest-circulation monthly magazine for marketing, and the German Marketing Association (DMV) honour excellent achievements in brand management in five categories.
For the submitted project "Introduction of the Rotbäckchen Power Packs", our traditional brand has now been awarded as the winner of the category "Best Brand Extension" in 2021. In this category, awards are given to brands that have attracted attention through the excellent transfer or further development of an established brand to a new product group, new market segments or new target groups.
Winning this category underlines the quality of our brand management in successfully developing the trendy pure juice shots - called "Power Packs" at Rotbäckchen - as a new product group of the brand, which has been in existence since 1952, and introducing them to the German market. We work according to our traditional brand and corporate values of "quality" and "sustainability" as well as "well-being" but always react to modern trends and thus regularly convince with modern, innovative product concepts: With the small Power Packs shots in the varieties Immune Protection, Concentration and Vitamin Kick, Rotbäckchen serves a modern convenience-loving target group that appreciates handy on-the-go formats and at the same time places a great focus on conscious, natural nutrition.