For us, sustainable action means preserving and developing the future foundations of life for people and nature through forward-looking and responsible corporate management.
Sustainable business practices are firmly anchored as a core value in our corporate philosophy. As a family business, we can look back on a long tradition. Accordingly, our way of thinking and acting is oriented towards the long term and across generations. Our customers, suppliers and employees rely on us. Therefore, our goal is to harmonise our economic success with our responsibility towards the environment, nature, employees and society in the sense of value-oriented corporate management. For us, sustainable action means preserving and developing the future basis of life for people and nature through forward-looking and responsible corporate management.
The protection of the environment and the responsible use of natural resources are clearly the focus of our daily actions. True to our philosophy "The very best for you", our employees explore the knowledge of the best of nature. The high-class quality of our juices is characterised by the selection of raw materials, gentle processing, targeted product concepts tailored to a healthy diet, the naturalness of the products and their unique taste.
As early as 1969, we awarded our first research contracts to the Institute for Organic Agricultural Science at the University of Kassel. This enabled us to pioneer organically controlled cultivation long before "organic" was known in Germany. Following an internal evaluation process, we have added further fields for sustainable action. Our goals and measures now focus on the following four guiding principles.